Blog 1: Why Rule-Based Pricing Is Broken & What Fintech Needs Instead??
Subtitle: The silent killer of fintech growth is not bad product or poor UX, it's outdated pricing logic. Here's why we need a behavioral, agent-driven rethink. Setting the Scene: The Pricing Crisis No One Talks About If you're in fintech, you've likely felt it: the uneasy gap between how users behave and how pricing systems respond. A user might hover over a loan offer, revisit it thrice, compare EMIs on Google, even type "is 18% interest high?" into the in-app chatbot, and still get the same generic offer she saw two days ago. Why? Because traditional pricing systems don't listen . They dictate . Most fintech platforms today still run on rule-based pricing , a system where logic is handcrafted, scenarios are enumerated, and the "if-then" rules are set in stone. On paper, it feels structured. In reality, it's brittle. Let's break down why?? The Fragility of Rule-Based Pricing: A Deepe...
